With the project we had 3 main goals:
Optics Trade webshop consists of several brands such as Optics Trade, Hunting Trade, Reloading Trade, B2B, and so on. They have a multi website webshop.
Curently we have migrated to the new Magento 2 platform just two web stores such as Reloading Trade and B2B.
LINK of the project: www.reloading-trade.eu
Beside focusing on great user experience and speed optimization, our developing team had a great challenge to develop many advanced custom made functionalities. Project had a long task list with many specific and tailor made functionalities, but lets expose some of the most challenging one.
Every product page has a dedicated section for the questions and answers from the community and also a section where users can upload images or videos for that specific product.
These q&a section allow users to share their experience with that specific product or just ask specific questions regarding the product. Both community or client themselves then has the opportunity to answer on those questions and create a great discussion about that specific product.
These is both great for helping other visitors to understand better the product and also it is very useful for content generation for Search Engine Optimization.
Visitors has also option to like and share most relevant and useful answers which will allow to better rang the most helpful questions or answers.
One of the advantages of Optics Trade webshop is a huge selection and a variety of products. But in some cases these can be also a big editorial challenge, specially when linking products together so you can offer to the clients relevant similar and complementary products.
Manual selection of up-sell and cross-sell products is almost impossible with a so big catalogue. For these reason, with the collaboration with the client we have developed a functionality which allow to create specific up-sell and cross-sell rules that automatically link product together.
Rules can be set up really accurate with many conditions, which allow to automatically generate both cross-sell and up-sell products which are relevant and with high level of conversion.