When an off-the-shelf platform is the wrong answer
Standard platforms are built for standard problems. The moment a business needs something genuinely its own — a customer portal, a product configurator, a supplier interface, an internal tool, or a frontend that has to be faster than a monolith allows — you are fighting the platform rather than using it.
For that work we build on modern application frameworks. The result is a system shaped around your process rather than around someone else’s assumptions, and one that still talks to every system you already run through APIs.
The stack we build on
Our default for custom backends, business logic and anything that has to handle data reliably. Mature, well documented, and a natural fit alongside an existing PHP stack.
Where speed and SEO both matter. Server-side rendering and static generation give you fast, indexable pages, which is exactly what a headless storefront or a content-heavy site needs.
For interfaces with real interaction — configurators, calculators, dashboards, multi-step flows. Built as components so the same pieces can be reused across the shop and the application.
The commerce backend keeps doing what it does well — products, pricing, orders — while the frontend is built separately and talks to it through APIs. More freedom in the interface, and a faster storefront.
What we build with it
Product configurators
Made-to-order and variable products configured step by step, with live pricing and validation, feeding a real order into the shop.
Customer portals
Self-service areas where customers see their own data, documents, orders or contracts — authenticated and connected to your systems.
Headless storefronts
A custom frontend decoupled from the commerce backend, for when the storefront needs to be faster or more bespoke than a theme allows.
Integration layers & APIs
Middleware that lets your commerce backend, ERP, PIM and third-party services exchange data safely, with logging and error handling built in.
Internal tools & dashboards
Applications for your own team: order handling, reporting, product data workflows — whatever the spreadsheet is currently doing.
Web applications
Standalone products and platforms where ecommerce is only part of the picture, built from the ground up.
How we work
Custom development goes wrong when scope is vague, so we start small: a clear specification, a working prototype of the risky part, then build in sprints with something running on staging from early on. You see progress continuously instead of at the end.
Everything is written to be handed over — version control, documented setup, tests where they earn their place, and no dependency on a single developer who happens to know how it works.