Client: Biro.si, online shop with office supplies, IT equipment, printers, and consumables
Industry: B2C online retail (office, IT, and electronics)
Technologies: Magento 2, ElasticSuite, supplier integration, payment and shipping integrations
Services: online store security and maintenance, user experience redesign, integrations, security and maintenance
Project Overview
The online store Biro.si offers tens of thousands of products from various suppliers. We took over the online store from another agency at the end of 2025, taking care of the maintenance and management of the website.
We set the following goals for ourselves:
- Upgrading and modernizing the supplier integration.
- Improving and upgrading the search engine on the online store.
- Ongoing redesign of UI elements to make the buying experience easier for customers.
- Simplifying the order processing workflow.
- Ensuring ongoing security updates.
Platform Upgrade and Security
We gradually upgraded the store to the latest version of Magento 2.4.8 without interrupting sales. We reviewed additional modules and removed those the store no longer needed. As a result, the store is faster and easier to maintain. We implemented continuous security protection and regularly apply security patches, protecting customer and store data against new threats.
Automatic Product Import from Suppliers
The core part of the project is the automated connection with suppliers (ALSO, Avtera, Biromat, PCPlus). Several times a day, the system automatically fetches new products, descriptions, images, prices, and stock levels, organizing them into the correct categories. Products no longer available from the supplier are marked as sold out rather than deleted, keeping the pages accessible to search engines. Each import is logged, allowing the team to quickly review and fix any errors. Manual product entry is practically no longer necessary.
At the time of taking over the project, a major issue was the supplier integration’s reliance on unnecessary third-party plugins. We upgraded the integration using native Magento product import concepts. The result is an import speed that is approximately 4 times faster, significantly fewer errors, and better visibility when potential issues occur (displaying all errors directly in the Magento admin interface).
Easier Search in the Online Store and Improved Shopping Experience
We agreed with the client not to perform a complete visual redesign. Instead, we structured the work around individual graphic elements (home page, menus, category and product pages, and the shopping cart). We integrated an advanced search system with auto-suggestions as you type (Smile Elastic Suite). Filters work without reloading the page (via Ajax reload), and prices in the filters are displayed inclusive of VAT, just like on the products themselves. We added product bundles, energy labels, promotional badges, and trust symbols. Everything is fully optimized for mobile devices, contributing to a better overall shopping experience.
Marketing Tools and Sales Boosters
We equipped the store with tools designed to help acquire new customers and increase average cart value:
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- Newsletter signup discount: every new subscriber automatically receives a personal €5 discount code via email. This helps the store build a loyal customer database while allowing the team to track who signed up and when in the admin overview.
- Discounted product bundles: on the product page, customers see suggestions for items that make sense to buy together at a special discounted price, encouraging larger purchases.
- Promotional badges, banners, and trust marks: »New« and »Sale« badges, promotional banners across key pages, and clear display of payment and shipping methods increase customer trust and engagement.
- Back-in-stock notifications: customers can sign up for an alert when an item is back in stock, ensuring the store doesn’t miss out on sales.
- Analytics and price comparison engines: tracking via Google Analytics 4 and automated product export to Ceneje.si.
